Kovex Labs: Predict audience brain response.
The moments that work.
And the ones that lose people.
Kovex is a human brain foundation model trained on human EEG and gaze recordings to predict population-level brain activity and visual attention in response to multimedia—moment by moment, across the full experience.
Attention
Where viewers are likely to stay engaged—and where the cut may start losing them.
Arousal
How activating or intense each moment is predicted to feel.
Memory
Moments with stronger predicted encoding potential, including the peaks around key messages and brand cues.
Visual focus
A live population gaze map showing which part of the frame is most likely to attract attention.
One upload.
A predicted audience response.
The human brain foundation model reads every frame, predicts population EEG and gaze, and returns a synchronized timeline of attention, arousal, memory encoding, and visual focus.
Add the creative
Upload an image or video. Kovex turns video into a synchronized frame-by-frame timeline, while keeping the original creative visible beside the results.
Predict the response
The human brain foundation model reads each frame. Its EEG and gaze prediction heads—trained and tested on population recordings—predict attention, arousal, memory, EEG-band power, and visual focus.
Review and improve
Scrub the video and response timeline together. Find peaks, low-response stretches, and missed visual targets; then use the same report format to review another cut with your team.
One video.
A moment-by-moment response.
Watch the predicted gaze move with the ad while attention, arousal, and memory update on the same timeline.
Creative instinct,
backed by audience intelligence.
Bring predicted population response into the review. Compare cuts, find the moments that weaken the experience, and focus creative judgment where it matters.
Find the stronger cut before media spend.
Review alternate edits in the same report format. Check whether the opening earns attention, whether the middle loses energy, and whether the product or brand moment is visually clear.
Know what lands before launch.
Tell us what your team wants to test. An invitation helps, but it is never required to request access.
Start your request About two minutes · No long brief required